Basics of Email Marketing

According to the Direct Marketing Association

  • $1 spent on email advertising was shown to return between $45 and $51 — and despite what you might think, email gets read. Open rates for email often approach 40 percent. As a result, email makes it practical to communicate more often with customers.
  • It is now a do-it-yourself project and it’s super easy to send out professional-quality email campaigns.
  • Need to boost revenue right away? Email marketing allows you to broadcast to everyone at Internet speed. Initial email campaign response generally occurs within 48 hours of launch.


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